Top things you need to ensure your website converts
You want your website to act as a lead-generation engine for you. You want it to be easy to navigate so that users can quickly find information that they are looking for. The website we included in Go-Premium makes all of the below a piece of cake.
Make sure you have the following:
· Key call to action above the fold
Visitors want to find what they are looking for quickly and easily so make sure the one thing you want them to do first and foremost on your website is easy for them to find.
· Booking calendar
Include a valuation and viewings booking calendar so that customers can request a time and date online. This is essential as it is something that potential customers will expect as they may not want to pick up the phone to someone or wait for an email reply.
Go-Get-Digital include this in all of our packages and offer this as a standalone product. Our system allows you to set your availability, so clients can request a date and time which you then call them to confirm, allowing valuation requests to come in even as you sleep.
Instant valuation tool
Often the first stage of thinking about selling is to get an instant valuation so vendors can get an estimate as to how much their property is worth.
Our instant valuation tool is included in all our packages and available as a standalone tool. It only takes a vendor a few seconds to complete and can be a fantastic lead generator.
Mobile-first, polished, on-brand site
It goes without saying that your website needs to be easy to use, mobile responsive, polished and on-brand. It will need information on your service, a property search function, as well as contact, team and blog pages. You also want to make sure that your website has been optimized for Search Engine Optimisation (SEO ) to maximise where you appear on Google.
Our Premium package includes website build and hosting using one of our templates and includes an easy-to-use content-management system so that you can edit your content or add pages at any time.
· Contact details
Make sure your contact details are clearly displayed both in the header but also on their own separate page. It is a simple thing, but can make a big difference.
· Offer a freebie
Offer them a freebie in exchange for their details. It might be a free moving guide, a handy checklist they need or an instant valuation. Clearly offering something for free on the website can encourage site visitors to share their details with you and can also help you position yourselves as helpful industry experts.
· Look at your analytics
Make sure you have Google Analytics which is a free tool set up so you can see which pages on your website are being visited, how long people are staying on them, what actions they are taking and how they have arrived there to begin with. This allows you to see if there are any pages on your site that are particularly popular or that cause people to leave the site.
· Retarget
Don’t assume that your customers will convert the first time they visit your website. Set up retargeting on Facebook to remind your customers of your brand after they leave your website. Consider mentioning any USPs or special offers that might tempt them to use you. You can set up different adverts depending on the page they have visited on your website so that you ensure you are sending them a relevant message.
Take a look at one of our sample websites here.
If you'd like to find out more about our websites, you can book a demo here. Alternatively, if you are looking for more lead generation ideas, we've pulled together our top 10 in this article.
